Sustainability is important to us.

We’re getting greener every step of the way, while still providing you with the quality products you deserve.

Production approach

This product is made on-demand—once you place an order, we produce it specifically for you. This allows us to avoid overproduction and textile waste, and we’re continuously working toward greener production.

Did you know that around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage? What’s more, one in every five items reaches landfills without being worn even once.

As we work with on-demand suppliers, we only produce items we get an order for, avoiding textile waste from overproduction.

Design Printing

Our printing partner’s high-quality printing tech creates almost no wastewaters and uses less energy than standard industry printers.

Our clothing designs are fulfilled using various methods. Many of our products are printed with the direct-to-garment (DTG) technique, which is a printing method where ink is first sprayed directly onto the garment, and then it soaks into the fabric. It’s like printing on paper, but on clothing. We use Kornit printers that generate almost zero wastewater and use less energy than standard industry printers, which lowers our carbon footprint.

The inks we use for printing are Oeko-Tex™ certified, vegan, water-based, and free of harmful chemicals. We take sustainability seriously, that’s why we take care to properly dispose of any left-over ink according to the ink supplier guidelines.

We embroider our products with Oeko-Tex™ certified threads, meaning they’re safe for both adult and children's clothing. Compared to printing, embroidery is generally more durable and produces less environmental waste.

Product materials

There are a lot of reasons why a product or material could be considered sustainable. Currently, our eco-friendly products consist of items made of at least 70% organic or recycled materials, or a mix of these materials.

Packaging materials

Our products are packed in post-consumer recycled (PCR) plastic mailers. The amount of PCR in the packaging will differ depending on where your order gets printed, but it’s at least 50% for the outside (white or grey) poly mailer bags and at least 30% for the inside (clear) bags used in multi-item shipments.

PCR packaging is made from everyday items, like used plastic bags and bottles. This material protects your order just as well as regular plastic bags, however, choosing PCR over first-use plastics reduces the environmental impact plastic has on our planet.

NFTs and the blockchain

Proof of work (PoW) blockchains are indeed extremely energy exhaustive. That's why we are creating our large collection on Polygon which uses proof of stake (PoS) consensus. Polygon's PoS validators consume multiple orders of less energy compared to PoW-based blockchain miners and that translates to more environmentally friendly NFT minting.